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Case Study: Improving Fragile DTC Shipping from China to the US & EU

Executive Summary

A Nordic-inspired DTC Home & Living brand improved fragile product shipping by using China-based fulfilment services and DDP shipping solutions. Standardised packaging and reduced volumetric weight delivered faster shipping and lower landed costs within 90 days.

Delivery time
6–9 days
from 12–18 days
Damage rate
<2%
from 4–5%
Shipping cost
−20–25%
vs baseline
Customs clearance
>98%
stabilised
Quality control inspection at a China fulfilment centre

Product Profile

Product type: Fragile goods fulfilment – Decorative household items
Single-item packed weight: 0.4–0.8 kg
Typical dimensions: 22 × 18 × 8 cm
Attributes: Fragile, non-hazardous, no battery, no liquid, no powder

Our Fulfilment Solution

Right-sized carton with protective cushioning for fragile goods

Packaging optimisation (core improvement)

  • Right-sized cartons and kitting & assembly services to remove excess void space and reduce chargeable weight.
  • Multi-layer internal cushioning adapted to product structure.
  • Drop-test validation and a standardised fragile-handling SOP.

Before vs After (90 days)

Metric Before After (90 days)
Average delivery time 12–18 days 6–9 days
Damage rate 4–5% <2%
Shipping cost Baseline −20–25%
Customs clearance Unstable >98%

DTC shipping from China, made simple

By combining fragile-focused packaging optimisation, China fulfilment centres, and cross-border DDP shipping, the brand improved delivery reliability while reducing logistics costs.

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