After all your hard work and effort, you are finally there! Poised and ready to hit the green light. Your Shopify dropshipping store is ready to go live but then you have a doubt. Did you forget something? Do you have everything you need to be out there on the world wide web?
Shopify dropshipping is a great business model that so many businesses have profited from but there are a lot of moving parts. You must iron out every stage of your customer journey to ensure you and your business has the best chance at success.
So, to make it a little easier for you we have compiled our Shopify Dropshipping: Your Launch List so you can feel safe when you are hitting the green light that you didn’t miss anything important.
Your Shopify Launch List
· Make sure your sales channels are connected
· Buy and add your domain
· Review your checkout and payment page and settings
· Prepare and then review all of your pages
· Email notification settings have to be perfect
· Time for the audit!
· Optimise all of your images and get your site web-ready
· Set up and run your analytics
· Marketing must be your next focus, so have a plan
· Check the tax and shipping details
· Make sure your dropshipping fulfillment needs are all covered
· Get your customer service a five-star rating
· Get your billing information added and check it
Let’s have a look at all that in a bit more detail.
Make sure your sales channels are connected
These are a few of the most well-known options you have when it comes to sales channels you can use for your dropshipping Shopify store:
• Google Shopping
• Facebook Shop
• Buy button and checkout links
Using a range of sales channels will give you more options for marketing and ultimately sales meaning more customers have different ways of finding your products.
Buy and add your own domain
Think about your own brand and marketing. Your domain is the first thing a potential customer sees and you want your own domain to build your identity.
Review your checkout and payment page and settings
Shopify has a full test order option so you can check that your customer journey yourself to ensure they can purchase a product, we suggest you try this because you definitely want the customer journey to work flawlessly.
Prepare and then review all of your pages
People want to purchase from a seller that they can trust and that means you need to have the following pages on your site:
- About us
- Contact us
- A blog
- Social links
- Great product details and images
- More information for things like shipping, refunds, etc.
Email notification settings have to be perfect
Email is the main way Shopify store owners keep in contact with customers so ensure that your email templates are all customized and then optimized to drive sales.
Time for the audit!
This is the time every link needs to be clicked, ready every single word, check your images, descriptions, template details, colors… Work through your site methodically and then have someone else check it too.
Optimize all of your images and get your site web-ready
Images are essential when it comes to sales it gives you a brand identity and will set you apart from other Shopify dropshippers who may be supplying the same or similar products to you, you need to sell your brand and story that is represented in your images. So, you need to take the time to make sure they load fast and represent your items clearly.
SEO optimization is key so you need to add your alt tags, have clear descriptions, and have clear beautiful images.
Set up and run your analytics
Analytics are so important, they need to be up and running from the very beginning and you have to understand them. They are going to give you all the data about your site visitors and also your customers.
Marketing must be your next focus, so have a plan
As soon as your site is live your next focus will be marketing and it is one of the biggest challenges a new eCommerce dropshipping company can face. Therefore, you need a full marketing plan that you stick to for at least 30 days.
Check the tax and shipping details
You will want to check and ensure that all your tax details and then your shipping rates are set correctly for each item you are selling. A small mistake can quickly eat into your profits.
Make sure your dropshipping fulfillment needs are all covered
Dropshipping is not a complicated business model, but it is one that requires a lot of time, effort, commitment, and working with a team you can trust so why not Contact Us at E-commerce Express and let us help you kick off your business with dropshipping fulfillment that you can trust and rely on.
Get your customer service a five-star rating
Customers need to be able to get in contact with you when they want. If they have questions or queries live chat is a hugely popular function that can give your clients instant answers and guide them into buying your products. It also is a great way to gain trust, so we recommend an app add-on that gives you a live chat function.
Get your billing information added and check it
When your free trial is over Shopify will want to take their payment, so make sure that your billing details are up to date and accurate.
You are good to go…
And you are there, you have covered off the absolute essentials when it comes to hitting live on your Shopify dropshipping site. There are many other things you can think about doing at a later date but these are the minimum things you need to ensure your site is ready to go and you can become a successful eCommerce business owner!