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Experiencing Abandoned Carts? Here’s What to Do

There’s nothing worse than seeing customers add products to their cart and then leave without checking out. It shows that your product is good, and customers like it enough to add it to their carts, but they don’t go through with the checkout process for some reason. E-commerce businesses must track this metric if they really wish to become successful.

Here are some ways to deal with abandoned carts.

What is Shopping Cart Abandonment?

When a shopper initiates the checkout process for a series of items but leaves it midway without completing the process, it’s referred to as “shopping cart abandonment.”That’s because the items were added to the cart but were “abandoned” while heading toward the checkout. It’s one of the most crucial eCommerce KPIs that most online retailers pay attention to.

How to Reduce Shopping Cart Abandonment?

Since this is one of the most recurring issues for many e-commerce retailers, there are a number of ways you can reduce your shopping cart abandonment rate. Some of the most effective strategies are as follows:

Offering Free Shipping

One of the biggest reasons many shoppers choose to abandon their carts upon checkout is finding out that additional shipping fees must be paid. In most of these cases, the shipping fee costs more than the product itself, so why should shoppers bear that? This is the most effective way of reducing your shopping cart abandonment rate.

Guest Checkout

After shipping costs, the second biggest reason customers abandon their carts is to create an account from scratch. To be honest, that is a time-consuming and tedious task that customers don’t enjoy. So, when you offer a guest checkout option, customers must add their email address and proceed to ship. This is a time-saving, quick, and hassle-free option that many e-commerce businesses are now providing.

Multiple Payment Options

Even though PayPal is one of the most common payment mediums, that’s not the only option customers like to have. People have different payment methods for different products they shop for. That’s why offering multiple payment options, such as payment via credit cards, simplifies their hassle. Some popular options include Amazon Pay, Apple Pay, Google Pay, Square, and Stripe.

Exit-Intent Popups

Exit-intent popups are baits that help you keep a customer when you realize they’re about to leave your web page without completing the order. This is done by detecting if they’re hovering to another tab or are near the closing tab option. So, to prevent them from leaving, you propose an offer they can’t refuse, such as “get an extra 15% off.”

Online shopping on a desktop

Need Help With Logistics?

Offering free shipping means bearing the shipping costs. So, you need the best rates and logistics service to ensure the orders arrive within the time provided to the customers. If you want hassle-free logistics solutions, contact us today.

E-Commerce Express is an order fulfillment company here to help you manage your business without any hassles. We have solutions for everything, from 3PL logistics services to branded & custom packaging services and 3PL order fulfillment.

Contact us now to learn more.


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