The world of online shopping has evolved drastically. Rather than searching every brand’s website to see whether the latest collection has been launched or not, you can simply visit their Instagram page for the latest updates. This is just one example of how social media presence can help e-commerce businesses.

But that’s not it; social media is a very powerful tool, and your brand is missing out on a lot if you’re not using it right. It can boost your business’s growth; therefore, if you’re still wondering why social media presence matters, here are some reasons to convince you.

Keeps Your Brand Alive

4.62 billion people worldwide use social media platforms like Facebook, Instagram, YouTube, and Twitter. However, the recent emergence of TikTok has also taken the world by storm.

So, how do you engage with your customers when you’re not advertising your latest products? Through social media posts. Even if you post once daily, you’ll be able to reach thousands of users, reminding them about your brand and increasing traffic to your website.

Community Authority

When a person comes across an e-commerce business today, they quickly search them online to see what information is available—and one of the most used forums to do this is social media platforms.

They simply won’t buy from you if you don’t have a social media presence. Why? That’s because social media is a big part of our lives today, and if you’re not on one of these big platforms, it makes the customers feel like you might be too outdated, making your brand not trustworthy enough to be approached.

Solid Brand Image

Having an active social media presence can enhance how people view your brand. Adding client-created content and surveys can boost customers’ trust in your brand while helping them picture themselves using it. This is a gold-mine strategy that helps big and small e-commerce businesses today.

It’s More Than Just Selling

We understand that the sole purpose of doing anything for your e-commerce brand is to make a sale, but doing everything just to make a sale will not take you very far. That’s why it’s essential to be genuine and do things that contribute to the community. Use social media platforms to build a connection with your target audience and try not to be dynamic, as if trying to make a sale. Sometimes these little actions help brands build a loyal customer base.

Need Help Managing Order Fulfillment for Your Growing Business?

If you already have a remarkable social media presence and are experiencing business growth beyond your expectations, don’t fret because we’re here to help. From picking to packing and shipping, our team at E-Commerce Express can do it all.

We are an all-in-one order fulfillment company that offers a wide range of services to help manage e-commerce businesses. Whether it’s 3PL warehousing solutions, 3PL order fulfillment services, or branded & custom packaging services, we can do it all.

Contact us now to learn more.